The Pros and Cons of Custom Software vs. Off-the-Shelf Solutions

September 28th, 2015 by Paulette Carter

Yes, there are many considerations that make up “business needs,” and they span functionality, budget, return-on-investment, and so forth. But even if a piece of software is given to you for free, if it does not meet any of your needs or address your challenges it is effectively worthless and – worse – could actually … Read More

Search Engine Optimization for the Rest of Us

May 20th, 2015 by Natalya Faden

S.E.O. We’re not even into the subject matter itself, and already it’s throwing acronyms at us as a not-so-friendly reminder that we’re wading into unknown territory. Well, I say “unknown,” but if you do an internet search for “Search Engine Optimization,” you’re going to be overwhelmed by the sheer volume of results. But pop one … Read More