Yes, there are many considerations that make up “business needs,” and they span functionality, budget, return-on-investment, and so forth. But even if a piece of software is given to you for free, if it does not meet any of your needs or address your challenges it is effectively worthless and – worse – could actually … Read More
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Search Engine Optimization for the Rest of Us
S.E.O. We’re not even into the subject matter itself, and already it’s throwing acronyms at us as a not-so-friendly reminder that we’re wading into unknown territory. Well, I say “unknown,” but if you do an internet search for “Search Engine Optimization,” you’re going to be overwhelmed by the sheer volume of results. But pop one … Read More